BABBLE ON by Haus Of Words.

BABBLE ON by Haus Of Words.

The Importance Of Localisation In Marketing: Why Cultural Connection Matters [ENG]

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Welcome to BABBLE ON by Haus of Words, our podcast for language professionals looking to ignite their creativity and soar to new heights. Metaphorically speaking. We assume no liability for your paper aeroplanes, of course.

Join us, your show hosts Katie and Danny Caiger, as we tackle the challenges and celebrate the triumphs of entrepreneurship and linguistic prowess. Whether you’re a seasoned business owner bogged down by content creation or a translator, interpreter, or language trainer adjusting to the new norms set by AI and technology, this is your go-to resource for inspiration, innovation, and insightful dialogue. We talk about personal branding on LinkedIn™, business growth, inbound marketing, content creation and all things money.

🎙️ What You Can Expect:

  • In-depth discussions on navigating business growth and the evolving language industry.
  • Practical tips for reinvigorating your creative processes and reclaiming market presence.
  • Success stories and lessons learned from over 32 combined years of hands-on experience in the trenches of small business and linguistic endeavours.
  • Tonnes of fun. Life’s too short for anything else.

📅 Join us every Wednesday here. Hit the 🛎️!

Say hi and find out more: 💌 Email: Katie@hausofwords.com 🌐 Websites: www.hausofwords.com/en and www.lingotribe.org

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About this podcast

BABBLE ON is your podcast on business growth, entrepreneurship, cultural nuances, the world of languages, and everything linguists, business owners and husband-and-wife-duo Katie and Danny Caiger feel like ranting about this week. ;)

Your Hosts:

Hey, I’m Katie! As a Storytelling Consultant and Strategic Growth Mentor, I’m shaping and nurturing personal brands and unearthing great stories that deserve a platform. I’m translating confusing and complex into utterly relatable. I work with all sorts of global startups, SMEs and hidden champions — from Business Intelligence and Engineering to Life Sciences and EdTech.

Hi, I’m Danny, a ghostwriter, linguist, and translator by heart! A stickler for detail and process, I’ve been writing for the Top 5 insurers and banks in Germany, as well as for technical and complex businesses, the public sector and tourism. My aim? To get your message across, and to increase your international appeal. As an expert on German and British culture, I regularly train Executives and SMEs on how to operate in, and work with, the other culture, taking into account subtle differences.

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Contact
katie@hausofwords.com

Website
www.hausofwords.com/en

“THE CORPORATE INFLUENCER MARKETING CODE” Get the book: https://amzn.eu/d/bkAzgs0

by Katie Caiger, Daniel Caiger

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